James Nicol is here to inspire. With a bachelor degree in Sport and Exercise Science, James is an accredited personal trainer and athletics coach who loves making a positive impact on people’s lives. With experience as a gym instructor and firefighter for over a decade, he leverages his strength and speed as an expert trainer who specializes in promoting proper form and execution – with a smile. His balance of perfect technique and winning personality makes him a referred favourite to his clientele. When he’s not busy transforming bodies and lives for the better, James can always be found playing guitar or sharing blueberries with his beloved daughter.